Chicken King

Dine with the King is best when shared

Chicken King is the flagship brand of Restaurant Brands, aiming at being the largest and fastest growing restaurant company in the world. With 450 stores projected to be opened in South Africa, 400+ stores across the African continent, our mission is to spread the joy of eating the best flavoured chicken meals with the King.

In each market we call home, we serve up our great tasting food with the warm and friendly service we have come to be known for.

Values

Customer Focus

We put our customers at the core, ensuring we consistently deliver on our promises of taste, value, and experience. We seek to understand, anticipate, and cater to every customer’s needs while recognising our responsibility to be actively involved in the advancement of our community and environment.

Spirit of Family
and Fun

We contribute to a work environment that’s warm, caring, and accepting, and employ a happy and positive attitude towards ourselves, people, and situations. We like to have wholesome fun and enjoy the company of our teammates.

Humility to Listen and Learn

We solicit and value feedback, acknowledge our mistakes, act quickly to rectify them, and take necessary steps to develop our areas for improvement.

Integrity

We choose to do what is right all the time, deliver commitments, take accountability for results, and speak our minds with objectivity, courage, and concern.

Speed With Excellence

We set challenging objectives and execute with urgency and quality. We consistently seek to improve the way we do things and quickly adapt to change.

Chickenjoy

Chicken King is best known for our Chickenjoy meals, our signature fried chicken which is delicately hand-breaded to be crispylicious on the outside, tumbled with a secret marinade making it juicylicious on the inside. Every day, our customers revel in the joy of our fan favourites which include our delicious burgers, sweet-style Spaghetti, and scrumptious Peach Mango Pie made with real South African mangoes.

Careers

Help us spread the joy of eating!

In South Africa, there is a term we call “Ubuntu”, which means an act by which people work together towards a common good. If you have the Ubuntu spirit, we’d love for you to join the Chicken King family!

Our Commitment

It is our commitment to serve quality, great-tasting food that offers value for money, friendly and efficient service, and a clean in-store environment.

Franchise Property Types

Chicken King offers a range of franchising opportunities to fit various locations and business needs. Choose from standalone buildings with or without drive-thru, strip malls, urban storefronts, exterior mall entrances, and food courts. We’re also exploring future opportunities in unique locations like airports, transit hubs, college campuses, military bases, and medical centres.

Franchise Criteria

Financial

Net Worth: A minimum of R3 million
Liquid Assets: A minimum of R1 million
Development Commitment: 3 and more restaurants with access to capital and desire for long-term investments

Experience

Industry Experience: Successful track record in multi-unit restaurants, preferably in the QSR space
Operational Capacity: Ability to manage multi-units with strict adherence to high operating standards
Team Leadership: Experience in building and managing large teams across multiple locations

Shared Values & Vision

Core Values: Alignment with Chicken King’s family-oriented culture and core values
Community Engagement: Active involvement in local communities
Leadership Focus: Demonstrates sales, quality, and people-driven leadership

Steps to Ownership

Request Information
Fill out our Franchise Enquiry Form if you’re interested in learning more about becoming a Chicken King multi-unit owner in South Africa.
Initial Discovery Call
During this call, we’ll learn more about your restaurant management and operations experience. We’ll also share with you more about Chicken King and determine the next steps.
FDD Review & Application
Once we confirm your financial qualifications and cultural alignment, we’ll go over our Franchise Disclosure Document with you. After you’ve thoroughly reviewed the Chicken King franchise opportunity, the next step is to submit your application for our evaluation.
Attend Discovery Day
We’ll invite you to meet in Johannesburg, to meet our executive team and how each department will support you as a franchisee. A restaurant visit and detailed discussion about ownership and operations will also be a part of this session.
Finalize & Sign Multi-Unit Franchise Agreement
We’ll engage in a mutual discussion to ensure both parties are aligned on all business terms and finalize our partnership details. Once everything is agreed upon, you’ll sign your multi-unit franchise agreement, and we’ll officially welcome you to the Chicken King family!
Site Selection & Buildout
Our real-estate team will assist you during the site selection process for your new restaurant. Once the site is selected, the store-development team will support you through the buildout process. Our operations team is standing-by to guide you as well through the new restaurant opening process.